Optimizing the website structure
There are four main objectives in structuring or restructuring website:
Facilitate the use of the site for your users is your primary objective as this usually results in increased levels of sales or subscriptions. If you ever have to choose between creating a good user experience or some SEO objectives, you have to always chose visitors.
Enhancing the ability of search engine spiders to crawl the site transfers direct “link juice” to the most important pages (those who are trying to rank in search results). One of the methods we use for this is called dynamic linking.
Improving the ranking of individual web pages within the site happens by using the “anchor text” of our own internal links and adding the correct links in strategic places. This way they can stimulate our positioning in search engines.
Inclusion of more pages in the index of search engines, also known as indexing. Each additional page that gets a place in the index increases our ability to improve our positions.
The first level of the pyramid, the home page is where most visitors come to most websites. This is the “home page” of your website. On your homepage you show what your site relates to, what you offer, etc. In many ways you frame your consumer behavior on this page.
If you did a good job in optimizing your site, you may find that more visitors come from other pages. Nevertheless, your home page will most likely be visited by more people more often than any other page on your site.
The second level, in terms of human visitors is a set of pages, categories or directories that lead them closer to their intention. The second level of most sites also includes the sitemap. This is a page that simply contains links (and summary) for the pages of your website. The third level is where inhabits your most important content. The visitor usually moves from the home page to the destination page. In some cases, if the destination pages are very popular or important, they can be linked directly from the home page.
Design of the structure for spiders
Basics of Internal Links – An important objective of internal links is to focus more authority from your site to the important pages of your website.
The home page is a special case in the system of internal links, because most of the rating of your website will be infused (and poured from) your home page.
Remove all unnecessary links to overhead pages. Avoid linking to other websites from your home page unless you have good reason to do so.
Use a site map – The site map should lead to the pages of the second and third level
Use anchor text for the reputation of the link
Make sure you cover your bases and have anchor text for each variant of each search term for each page at least once or twice. This means to cross-link from one page to another using keywords in the link text. Besides links that are located in the navigation of your site, you can connect one page to another using keywords contained in the text of the page.
The more pages you have, the more keywords you can target that offer more opportunities to show up in search results and increase the dispersal of the “juice”. More is better, right? It is obvious to all. What is not obvious is that each search engine has its own idea of how many pages there are on your site. This is called level of indexing – how many and which pages are actually indexed by search engines. For search engine a page that is not in their index simply does not exist. If you target links to pages that are not indexed, the link juice that you send them disappears.
It is therefore important in the long term to know which pages are indexed, which are not and to take steps to improve that. In long term, your goal is your entire website to be indexed. The first step is to check whether you have pages that are indexed at all.